After getting a Master's degree in Business Administration from the University of Zurich, with a focus on Banking and Finance, I had the opportunity to spend the past decade working in commercial and marketing roles for some of the best Swiss startups and inside corporate teams across different industries. One thing became clear to me over time: no matter the size of the company, no matter the industry, the issues are recurrent and very similar. Sales and marketing are often treated as rivals when they should be partners.
My approach has been to truly integrate the two so they share the same goals and work together instead of against each other. I am obsessed with the customer, and every strategy I build starts and ends with them. That is exactly what has consistently led to outstanding results.
I chose this path because I felt the need to share what I've learned with as many businesses as possible. Your growth is my greatest satisfaction. I listen attentively because I know how important your business is to you. I'm curious, I aim for excellence, and I look beyond the surface to find what can actually change things. This is what I bring to freelancers, small business owners, startups and medium companies who want to work with me.
Across cybersecurity, private banking, mobility and telecom.
What I've never found in another advisor is someone who understands both therapy work and business. Deborah does. She helped me rebuild how I present my practice and gave me a way to talk to potential clients without feeling like I'm selling. She's someone I send colleagues to.
I remember one of our first conversations with Deborah. She asked us questions about our stores that no one had asked before. She saw quickly where our marketing wasn't working and where we could sell more if we changed a few things. She told us hard things others wouldn't have said. Now we run our stores differently. We're grateful we found her.
Lembro de uma das primeiras conversas que tivemos com a Deborah. Ela nos fez perguntas sobre as nossas lojas que ninguém tinha feito antes. Ela viu rápido onde o nosso marketing não estava funcionando e onde a gente poderia vender mais se mudasse algumas coisas. Ela nos disse verdades duras que outros não teriam falado. Hoje tocamos as nossas lojas de um jeito diferente. Foi uma sorte a nossa ter encontrado ela.
For years I've been trying to grow my salon, and I met many people who promised miracles. Deborah is the only one who really understood my work and built sales and marketing strategies for me without disrupting the way I work. With her I found a way to bring in new clients steadily and to keep them coming back, and now the direction I want to take is clear. The salon has never been better.
Ho passato tanti anni a cercare di far crescere il mio salone e ho incontrato tante persone che promettevano miracoli. Deborah è l'unica che ha davvero capito il mio lavoro e ha saputo creare strategie di vendita e marketing senza stravolgerlo. Con lei ho trovato il modo di avere nuovi clienti in modo continuo e di farli tornare, e adesso mi è chiara la direzione da seguire. Il salone non è mai andato così bene.
When I came to Deborah I was still figuring out how to turn my practice into a real business. She showed me how to sell and position my work without feeling forced, and taught me to think like a business owner. That's the piece most of us in this field never get.
Two tracks, matched to your stage. Whether you're building on your own or already have a team, the work is different and so is the way we price it.
Focused on sales, marketing, and how they align to drive real revenue. Available as speaker or workshop facilitator at conferences, in-house company events, and founder programs looking for practical content.
Get in touchMatch your need to a package.
If you have one specific question you want expert eyes on, book a Consultation. If you want a diagnostic before deeper work, Strategic Review is the starting point. If you know what area needs work and want a plan built, Focused Project (freelancers, small business owners) or Scale Blueprint (startups, companies). If you want ongoing senior support without hiring, Growth Program (freelancers, small business owners) or Fractional CMO (startups, companies).
Between two options? Book a free intro call for a clear recommendation based on your specific situation.
It depends on the package.
If you're a freelancer or small business owner, Consultation gives you 3 clear priorities and next steps immediately, Focused Project delivers concrete strategy in 4 weeks, and Growth Program produces measurable change over 3 months.
If you're a startup or medium company, Strategic Review gives you a diagnostic in 4 weeks, Scale Blueprint delivers a complete blueprint in 8 weeks, and Fractional CMO produces measurable change over the 3+ months engagement.
Real strategy work needs time to compound.
No serious consultant guarantees exact revenue numbers, and you should be cautious of anyone who does.
What I commit to is concrete: a clear method, senior expertise applied to your specific business, and clear deliverables at every stage. We work toward your goals together, side by side. We define what success looks like at the start, measure progress as we go, and adjust when needed. I stay honest about what is working and what needs to change. Real results come from doing the right work with discipline, from both of us.
If you're a freelancer or small business owner, Consultation is a single session with no commitment, Focused Project is a 4-week commitment, and Growth Program is a 3-month commitment.
If you're a startup or medium company, Strategic Review is a 4-week commitment, Scale Blueprint is an 8-week commitment, and Fractional CMO has a 3-month minimum, then rolling monthly.
At the end of the minimum period the engagement closes by default, unless we agree together to extend it. If we extend, it becomes rolling month by month, with either side able to end by giving 30 days notice.
A 30-minute call is enough to know if we're a good fit. No pitch, no pressure. Just a real conversation about where you are and what would move the needle.
Book a free intro call